If you’re interested in studying a Master’s degree in Marketing at the University of Leeds, in this article, P’Aim from One Education will introduce 4 popular programs that marketing students choose to study at this university. Ready? Let’s dive in.

1. MSc International Marketing Management

This programme is suitable for students with no prior background in Marketing. It covers everything from marketing management theory to practical applications. Students can also choose specialised modules tailored to specific areas of interest, helping them prepare for their future careers. The course also introduces key topics such as the evolution of marketing, marketing strategies, market research, and consumer behaviour.

At University of Leeds, this programme emphasises a balance between theory and practice through case studies and real-world scenarios. In the third term, students can choose to complete either a Dissertation or a Practice-Based Dissertation, allowing them to gain hands-on experience in the Marketing field.

Example modules

• Marketing Strategy
• Cross-Cultural Consumer Psychology
• Global Marketing
• Digital and Interactive Marketing
• Marketing Communications

Intake: September (annually)
Duration: 1 year
IELTS requirement: Overall 6.5, with no band below 6.0
Tuition fee 2026: £31,500 (approximately 1,417,500 THB)*

2. MSc Marketing Management with Advertising

This specialised programme in marketing management and communications focuses on advertising and brand building. Students will gain comprehensive knowledge and develop skills across various aspects of marketing, including marketing communications, strategy, and consumer behaviour. This helps build a deeper understanding of how brands communicate with target audiences and how key marketing decisions are made.

Students will explore both the concepts and practices of different types of advertising, as well as analyse how organisations plan media strategies in an ever-evolving media landscape. In addition, the programme covers essential areas such as brand management and digital marketing, enabling students to apply their knowledge effectively in real-world business environments after graduation.

Example modules

• Consumer Behaviour
• Marketing Communications
• Brand Management
• Global Strategic Marketing
• Advertising and Media Planning

Intake: September (annually)
Duration: 1 year
IELTS requirement: Overall 6.5, with no band below 6.0
Tuition fee 2026: £31,500 (approximately 1,417,500 THB)*

🟢 Interested in studying Marketing at University of Leeds? Get in touch with One Education for personalised advice and support throughout the entire application process. Our service is free of charge. Add Line: @one-edu or submit an enquiry form 

3. MA Corporate Communications, Marketing and Public Relations

For students interested in working in international or global organisations, effective organisational communication is essential. Communicating policies and goals to both internal and external audiences plays a key role in shaping an organisation’s image and reputation. This programme explores the relationship between organisational communication, marketing, and public relations. It focuses on managing what a brand communicates, how it communicates, and who it communicates with—whether industry leaders, customers, employees, other organisations, the media, or influencers. Students will learn both the fundamentals and in-depth aspects of corporate communication, as well as its connection to marketing and PR. In addition, students will develop specialised skills such as stakeholder management, global strategic marketing, reputation management, media relations, and digital PR.

Example modules

• Global Strategic Marketing
• Public Relations in Practice
• Marketing Communications
• Corporate Communications Strategy
• Consumer Culture and Digital PR

Intake: September (annually)
Duration: 1 year
IELTS requirement: Overall 6.5, with no band below 6.0
Tuition fee 2026: £31,500 (approximately 1,417,500 THB)*

4. MSc Consumer Analytics and Marketing Strategy

For students interested in deep consumer insights, data collection, and applying analytics to support business and marketing strategies, this programme is a great choice. A basic understanding of mathematics and calculations is recommended, as the course covers skills in Big Data, Predictive Analytics, and Geographic Information Systems (GIS), all of which involve using computers to input, manage, and analyse data.

At University of Leeds, the programme starts from the fundamentals and progresses to advanced skills in marketing strategy and the application of GIS. Students will learn how to analyse geographic data using GIS software, as well as develop knowledge in retail modelling to assess markets and identify new locations. The course also covers consumer and business analysis, helping students understand how to use data to support strategic marketing decisions.

Example modules

• Geographic Data Visualisation & Analysis
• Big Data and Consumer Analytics
• Consumer Behaviour
• Marketing Analytics
• Marketing Strategy

Intake: September (annually)
Duration: 1 year
IELTS requirement: Overall 6.5, with no band below 6.0
Tuition fee 2026: £31,500 (approximately 1,417,500 THB)*

📝 Article by P’Aim, Australia and UK Education Consultant at One Education, and an alumna of SOAS University of London.

Interested in Studying Marketing at the University of Leeds?

For more information and assistance with the application process, please contact One Education, an official representative of leading UK universities. We offer free consultation and support throughout your application journey.
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Submit an enquiry form. We will get back to you as soon as possible.      
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